Steve Zittle, Executive Officer "XO"

Steve Zittle provides is the "right hand man" of The Harbeson Group team. Steve's impeccable 20 years of funeral home leadership experience, creative skills and attention to detail is a tremendous asset. Steve provides his funeral home team to fully vet all services and products within The Harbeson Group portfolio with live funeral director/consumer feedback. Conducting "real world" research equips the team to make decisions based on relevant data from both funeral directors and funeral consumers.
Buddy Watson, Senior Advisor

J.E. "Buddy" Watson brings The Harbeson Group senior leadership with over 40 years of executive and entreprenurial experience in the hospitality, marketing & advertising industries. Buddy provides the team advice for strategy and development of various aspects of new business development, growth and launch initiatives.
Jeff Harbeson, Founder & CEO

Jeff's primary focus is development of the brands and leading the The Harbeson Group team. His belief is to surround himself with others that have various elements of expertise and perspective which provides for a broad level of performance. The Harbeson Group has assembled world class leaders that collectively deliver results for the funeral service brands in their portfolio.
Frank Immordino, Funeral Consigliore

Frank Immordino brings his "old school" funeral service expertise of over 30 years to The Harbeson Group. Frank is a funeral home owner, licensed in 3 states and past President of the New Jersey Funeral Directors Association. His broad experience and ability to provide experienced funeral industry advice contributes to the success of the services and products offered by The Harbeson Group.

The Team