Meet Jeff

​​Starting his funeral service career as a Sales Representative for Batesville Casket Company, Jeff had the opportunity to work with over 500 funeral homes assisting owners and directors with merchandising their products, training and formulating business strategies.  During his tenure, Jeff discovered a need for developing a lean funeral home operating model with an emphasis on providing a “positive funeral experience.”

Jeff is one of the Founders of the Family Choice Funerals & Cremations™ brand with locations in Roanoke and Virginia Beach, Virginia opening in 2010. Just finishing their fifth year, Family Choice served over 350 families.  Family Choice is managed and operated by G2 Funeral Group and is poised for “franchise” or scalable development.  As part of the Family Choice model, Jeff developed a proprietary funeral home operating system, TouchPoints™, which is the only Six Sigma based funeral home operating platform in the United States.     

Jeff is the Founder & CEO of The Harbeson Group which provides consulting for funeral industry entrepreneurs, innovative development of partnerships, training, products and services to the funeral industry.  After Jeff created the At Need Credit brand of funeral payment solutions as well as the newly launched Funeral Pay Plan. Jeff and his team developed the Select Cremation to provide funeral consumers a new option for online cremation service.  Believing that families should be provided information to make educated funeral decisions, the products and services offered by The Harbeson Group have firm funeral consumer acceptance.  All of The Harbeson Group products and services are fully tested with actual families making at need funeral arrangements in varied markets.  The Harbeson Group team includes experience licensed funeral directors and other industry professionals.

The Funeral Commander Blog has become a popular read for many professionals in varied industries all over the world.   Jeff has been published in several funeral periodicals including the Funeral Business Advisor, American Funeral Director, Southern Funeral Director, American Cremation & Cemetery, Connecting Directors and various newspapers.  Additionally Jeff is a regular funeral industry guest speaker at conventions and meetings including recently the Asia Funeral Expo in Macau, China. As co-host with Ryan Thogmartin on the newly launched Funeral Nation web show, Jeff’s reach and influence into the funeral industry continues to broaden.

Jeff attended College of the Albemarle, Elizabeth City State University and is a graduate of the North Carolina Military Academy.  After serving 20 years in the North Carolina Army National Guard, Jeff retired at the rank of Captain.  During his service, Jeff received numerous awards and citations including the Meritorious Service Ribbon and he is a Veteran of Operation Desert Storm.  As a Platoon and Senior TAC Officer at Officers Candidate School, Jeff trained over 400 enlisted and non-commissioned officers to become commissioned officers and leaders, some still serving in combat today.  Jeff resides with his family in Roanoke, Virginia.

Are you starting a new venture (product or service) in the funeral industry?  Contact us for more information about consulting, our team, products and services provided by The Harbeson Group.  Please reach out to Jeff by email at, or by phone at 540.589.7821. Follow him on Twitter www.twitter/thefuneralcmdr and on Facebook: www.facebook/thefuneralcommander